Saturday, December 28, 2019

Reflect on the Way the Workplace Will Change During Your Career - Free Essay Example

Sample details Pages: 4 Words: 1309 Downloads: 6 Date added: 2017/06/26 Category Career Essay Type Cause and effect essay Did you like this example? Reflect on the way the workplace will change during your career. How will it affect you? Don’t waste time! Our writers will create an original "Reflect on the Way the Workplace Will Change During Your Career" essay for you Create order How will you prepare? How will you respond to the changes? With the social development and progress of the times, people change their workplace. They prefer to work at home instead of working in the office. Every people has their own work methods. Some prefer to work in office à ¢Ã¢â€š ¬Ã‹Å"cause they can come up with a lot more new ideas. But I think it is better for workers to work alone. Because they are more productive when they sit there alone and think independently. By making a reasonable and flexible schedule, they can manage the time and control the pace and thus improve their working efficiency. Also, they are not easily distracted by some other things like noise, laughter, etc. Instead, they are more focused and trying to accomplish the task by themselves. When workers meet to work in office, they often waste time discussing matters that have nothing to do with their work. Another reason is working at home can save more dispensable time and fee. People can efficient avoid the peak of traffic jam. And also someone think home can provide more comfortable environment, in the noon, people usually want to sleep or have a break. But working in the office can develop worker thinking skills and sense of cooperation by discussing problems together. Since everyone thinks in different ways, they have to learn how to communicate and work well with others. And workers can help each other to analyze the problem and identify possible solutions quickly. I think that the high-tech will help us tackle almost everything we are faced with. Internet and cell phones supply us many possibilities and opportunities. What is more, with advancement of modern society, forms of communication become more and more convenience, we can communicate with leaders and colleagues any time and at any place. In conclusion, it is apparent that working at home could enhance the efficiency of working, enables us to save lots of money, and bring us more opportunities to take care of our family members. Assignment 2-6 Assignment Topic: Think of discrimination you have observed, been the subject of, or perhaps you were the perpetrator of. Reflect on the situations that you feel were (are) particularly unfair. Reflect on any situations that you feel were reasonable in the circumstances. We often meet in the life of discrimination. Most of people have experienced some kind of discrimination when seeking jobs some organizations pose ridiculous conditions when recruiting new employees. In recruitment advertisements, enterprises often list lots of discriminative prerequisites such as age, gender, height, graduate schools and specific location of household registration. I mainly talk about sexual discrimination, age discrimination living and habit discrimination. First, Sexual discrimination still can be seen frequently in our daily life. Compared to man, women have more difficulty in getting a job and more chance of getting demoted or denied when they are qualified for the job the same as or even better than man. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, sexual harassment to women is another common phenomenon can be seen at office. In my opinion, I feel Sexual discrimination is particularly unfair. As far as I am concerned, to solve the problem, certain associations should be established to supervise companies and women themselves ought to increase the awareness to protect their rights. Second, some employers are who will choose not to hire someone or promote someone because of that persons age. Most elderly can communicate well, are experienced planners, can organize and prioritize, and are good problem solvers. On the other hand, Young people are missing out on opportunities to progress at work simply because some employers assume they are too young to cope with more responsibility. In my opinion, I feel age discrimination is particularly unfair. Age discrimination is illegal. Third, living and habit discrimination like smoking. Smoking causes many illnesses. A lot of people always cough because of smoking. Meanwhile smoking is a waste of money. Besides ¼Ãƒâ€¦Ã¢â‚¬â„¢ careless smokers may cause dangerous fires. In my opinion, I feel were reasonable in the As smoking habits discrimination. In order to keep healthy ¼Ãƒâ€¦Ã¢â‚¬â„¢ we should get rid of the bad habit of smoking. In conclusion, I think that mostly discrimination is wrong and should be stopped. Assignment 3-6 Assignment Topic: Reflect on the situations outlined on the previous slide. Would you work for these companies? Why or why not? Do you think that most people would agree with you? But millions of people work for companies with these characteristics. How might their employees rationalize working for them? Wouldyou work for a company manufacturing legal products that have been found harmful to the health? Would you work for a company using cheap labor in India, China or other developing markets? Would you work for a company that has recently been embroiled in financial scandal? Would you work for a company that is often criticized in the media for exploiting the resources of third world countries? Would you continue working for a company that becomes involved in a bribery scandal abroad? Would you work for an organization whose product has never been proven and is criticized by most scientists? Applying for a job is one of the most suffering yet exciting things for human beings. People have to think about tons of realistic matters when applying for a job, such as salary, size of the company and working hours. But there are more important things to consider. First, I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work for a company manufacturing legal products that have been found harmful to the health. In my view, health is better than wealth. I think that most people would agree with me. But millions of people work for companies with these characteristics. My rationalize proposals is that it is obligatory for all employees to wear protective clothing. Second, I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work for a company using cheap labor in India, China or other developing markets. In my view,, the company exploited its workers with long hours and low pay. I think that most people would agree with me. But millions of people work for companies with these characteristics. My rationalize proposals is that the union is in talks with management about renewing the workers contract. Third, I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work for a company that has recently been embroiled in financial scandal. In my view, the company will close down.. I think that most people would agree with me. But millions of people work for companies with these characteristics. My rationalize proposals is that employees are going to get a new job. Fourth, I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work for a company that is often criticized in the media for exploiting the resources ofthird world countries. In my view, each countries must have an equitable share.. I think that most people would agree with me. But millions of people work for companies with these characteristics. My rationalize proposals is that employees were should give out advisable suggestion. Fifth, I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work for a company that becomes involved in a bribery scandal abroad. In my view, company has overthrown the basic standards of morality.. I think that most people would agree with me. But millions of people work for companies with these characteristics. My rationalize proposals is that the union is in talks with management about establishing the new basic standards of morality. Sixth, I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work for an organization whose product has never been proven and is criticized by most scientists. In my view, I just look for company whos honest to society no matter what.. I think that most people would agree with me. But millions of people work for companies with these characteristics. My rationalize proposals is that No making until the product is completely proven. Therefore, they are all important when deciding to work for a company.

Friday, December 20, 2019

The Illegal Situation America Is The Land Of Opportunity

The Illegal Situation America is the land of opportunity. People across the world know this, and want to come live here for various reasons, whether it be for better jobs, better futures for their children, or even to escape war or persecution. Emigrants have been making their way here from their home countries since 1945 (Hunter, 2013), however; within the past 15 years, the number of illegal immigrants living in the United States has been steadily increasing (Rivera-Batiz, 2001). Because of this, the United States should instill stricter regulations when it comes to enforcing and protecting our borders; the uncontrolled flow of illegal immigrants into the U.S. is undermining our economy, contributing to the amount of crime in the country, and taking a toll on the environment. The United States has the largest number of illegals: approximately 11 million (Hunter, 2013). Going through the proper procedures for immigrants to enter the country will help ease the transition and minimize its effects, for the immigrants themselves and for our own country. However, people often confuse proper, legal immigration with illegal immigration. Although the former can lead to plenty of opportunity, the latter can be dangerous to the welfare of our nation. Even though some politicians, such as 2016 Presidential Candidate Donald Trump, suggest deporting 11 million undocumented citizens from the country (LoBianco, 2015), this approach would not work for a number of reasons. Trump’sShow MoreRelatedImmigration Causes Higher Risk Of Terrorism Essay729 Words   |  3 Pagesillustrates. American people should longer let immigration happen in America because this puts the American people at risk of terrorism, jobs loss, and makes America no longer the land of equal opportunity. Immigration causes higher risk of terrorism in America. For example, September 11th, 2001, the day that no American will forget, is the reason some Americans walk in fear everyday. The immigrants that migrated to America had a mission to attack the American people; we call these immigrantsRead MoreImmigration : The Land Of Opportunity1583 Words   |  7 PagesAmerica throughout history has always existed as the land of opportunity. This land gave immigrants the opportunity to leave their country since political unrest and lack of opportunity become an issue. These immigrants were willing to leave behind their homes, cultures, and relationships and start fresh in another country. Starting fresh in America does not guarantee success, but these immigrants were willing to put their lives on the line in order to accomplish a â€Å"rags to riches† success storyRead MoreLand of Opportunity960 Words   |  4 PagesUnited States of America Land of Opportunity? United States of America is known as the land of opportunity for many immigrants who dare to dream of a better life. Since the beginning of American history, United States has focused more about equal opportunity than any other country. There are many people who strongly believe that once they come to the United States it is almost guaranteed to find success. For example, my relatives in Korea always ask my parents how much my family has earned so farRead MoreJust Like Us1218 Words   |  5 PagesArgumentative Essay about Helen Thorpe’s Just Like Us Just Like Us by Helen Thorpe is â€Å"The True Story of Four Mexican Girls Coming of Age in America.† The story revolves around four high school students; Marisela who is a gaudy, driven, dramatic girl who wears â€Å"twice as much makeup as anybody else in her circle.†(8) Yadira who is a strong and reserved girl who â€Å"never gave away anything important with her facial expressions.†(8) Elissa is a star athlete and Clara usually dresses like a tomboy.Read MoreIllegal Immigration And The United States1532 Words   |  7 Pagesperson who comes to a country to take up permanent residence† (â€Å"immigrant†). In the beginning, America was the land of opportunity, which allowed people to have a chance at reaching success. Since then, the population has grown to over 320 million people. Because of the explosion of people entering the United States, a restriction must be instilled on the number of new foreigners who are allowed in. America is now well established, and the economy is not strong enough to support more than the populationRead MoreIllegal Immigration Is The United States1548 Words   |  7 PagesIllegal immigration has almost always been a part of the United States. There seems to be a neverending amount of people who believe in the â€Å"land of opportunity†, the home of the free and the brave. However, it seems that some may be more opportune than others. Illegal immigrants come to America with hopes and dreams of living a better lifestyle than the one that they currently possess. Currently, the American citizenship process is antiquated and not suited to fit a modern United States of AmericaRead MoreThe National Immigration Policy Is Impeding Economic Growth And Facilitating Crime974 Words   |  4 PagesCompadre Patriots America is the greatest nation on the planet inherently due to our foundation of immigrants. Immigrants resonated with the call of our founding fathers who claimed, â€Å" all men are created equal...with inalienable rights†¦ to life, liberty, and the pursuit of happiness†. Our current national immigration policy is impeding economic growth and facilitating crime. American immigration policies should be reformed to promote and facilitate immigration, because historically, immigrantsRead MoreImmigration in USA Essay1363 Words   |  6 PagesStates of America is the best place for immigration. The history proved that the United States was the dream land, the place of chances. That started when Europeans escaped form their countries because there were no jobs and no safe places to live. America became the best choice for people who were looking for political asylum, jobs, or freedom, but after a few generations something changed the Americans look to immigrants as stranger s and they forgot where they are from because America is multiculturalRead MoreIllegal Immigrants : The United States1174 Words   |  5 PagesEach year about 2.5 million Illegal immigrants attempt to cross the border, only about 100,000 and less make it through. Illegal immigrants come to America for a better life. They have gradually increased over time since the 1800’s. Illegal immigrants can come from all parts of the world, but most them come from spanish speaking countries (South and Central America). Most Americans believe illegal immigrants are a problem to the U.S.. Also, Illegal immigrants are believed to be bringing crime, butRead MoreEssay about Illegal Immigration in the United States932 Words   |  4 PagesIllegal immigration in the US is and has been an ongoing battle for many years. According to legal-dictionary an illegal immigrant is define as an alien (non-citizen) who has entered the united sates without government permission or stayed beyond the termi nation date of a visa. There are many problems that occur such as overpopulation, raising crime rates and unemployment. Some Americans have issues with illegal immigration and some do not. Those with the issues are concerned about illegal immigrants

Wednesday, December 11, 2019

Milton Friedman Free Market Economist free essay sample

We always had enough to eat and the family atmosphere was warm supportive†, Freidman stated. His parents were born in a Hungarian community in what is now known as the Ukraine. They met in New York City as teens. When Milton was a year old the family moved to Rahway, New Jersey where the Freidman’s ran a dry-goods store (Lindbeck, 1992). Along with his sisters, Milton attended public schools and graduated from Rahway High School in 1928, shortly before is 16th birthday. During that year, Milton’s father died leaving his mother and two older sisters to support the family (Lindbeck 1992). Friedman attended Rutgers University on scholarship and earned his B. A. in 1932 (The Concise Encyclopedia of Economics, 2008). Although he specialized in mathematics, Friedman became interested in economics and graduated with a major in both fields. Two professors, Homer Jones and Arthur Burns, made economics â€Å"exciting and relevant†, exclaimed Friedman, and helped him to obtain a scholarship to pursue his master’s degree at the University of Chicago (Lindbeck, 1992). At the same time Milton was offered a mathematics scholarship to Brown University, which he turned down. His choice was â€Å"inspired by the ongoing Great Depression and his belief that economics could help solve it† (Doherty, 2007). Milton Friedman completed his Master’s Degree in only one year in 1933. During that time period he met another economics student and future wife, Rose Director. They would marry six years later after the fears of the depression had past. Milton proclaimed that Rose has been an â€Å"active partner in all of his professional work†, pinning many books together (Lindbeck, 1992). In 1933 Milton Friedman accepted a graduate fellowship at Columbia University where he was introduced to mathematical economics and economic theory and would later earn his PH. D. Friedman was also exposed to institutional and empirical approach to economics that was completely different from that he was a part of in Chicago. In 1935 Friedman began working for the federal government with the National Resources Committee on a consumer budget study. Two years later he began working at the National Bureau of Economic Research where he jointly published Incomes from Independent Professional Practice, which later became his doctoral dissertation at Columbia (Doherty, 2007). These two experiences led to his â€Å"landmark work, A Theory of the Consumption Function†, that was later published in 1957 (The Concise Encyclopedia of Economics, 2008). Freidman worked for two years at the U. S. Treasury’s tax research division from 1941-1943. During his stint there, he was â€Å"partially responsible for developing the withholding system for paying income tax†, which he later wished there was a way to abolish (Doherty, 2007). Milton Friedman made is mark over the next 31 years from 1946-1977, as a teacher, scholar, and finally the Dean of the Chicago School of Economics, while simultaneously maintaining a position with the Bureau of Economic Research (Ebenstein, 2007). Milton Friedman had no real political aspirations, but in the early 1960’s he was drawn to the public arena. In 1964, Friedman served, as an economic advisor to Senator Goldwater during his failed presidency bid. Again in 1968 he was on the economic committee during Richard Nixon’s successful presidential candidacy. (Lindbeck, 1992). Then again in 1980, Friedman advise presidential candidate Ronald Reagan, whose views were closely related to Milton’s â€Å"laissez faire† philosophy. Friedman then served as a member of the Regan administration’s Economic Policy Advisory Board for one year (Academy of Achievement, 2006). Friedman consistently refused appointments to full-time government positions, â€Å"preferring to focus on his scientific work and promote his public policy beliefs outside of government† (Academy of Achievement, 2006). Milton was a strong believer that less government would equal a freer society, which would in turn create a stronger economy. The Nobel Prize for Economic Science was awarded to Milton Friedman in 1976 for his â€Å"achievements in the field of consumption analysis, monetary history and theory† (Lindbeck, 1992). During 1988, Ronald Reagan awarded him the Presidential Metal of Freedom and he also was awarded the National Metal of Science (Arbeiter, Chitester, Skinner, 2006). On May 9, 2002, President Bush honored Friedman at the White house. As the President put it â€Å"Milton Friedman has shown us that when government attempts to substitute its own judgments for the judgments of free people, the results are usually disastrous. In contrast to the free market’s invisible hand, which improves lives of people, the invisible foot of the government tramples on people’s hopes and destroys their dreams. † (Manhattan Institute, 2007). â€Å"If there was ever one person who was not a world leader, who never held a public office, nor led an army could have such an influence on the lives of so many, it was Milton Friedman†, asserted executive producer Tom Skinner from the biography, The Power of Choice (Chitester, et al. , 2006). Milton Friedman opposes government involvement in almost every area of the private industry. He would abolish virtually all regulations on industry, working conditions, and the professional industry. Milton would turn over all publicly operated industry to the private sector such as the nations school, highways, and utilities. Friedman felt that balance would come eventually without the government taking control away from the people. The unifying theme of Friedman’s life and work was a belief in the power of the individual, prosperity, and freedom. Along those same lines of thinking is his theory as he states in his book, The Consumption Function. He asserted that consumption decisions are based on what he termed â€Å"permanent income†. If someone suddenly gains or looses income, they do not make immediate changes in their spending habits. When the government attempts to manipulate our economic behavior through quick tax raises or cuts, the effects are not what the politicians looked for (Doherty, 2007). Friedman and his like-minded colleagues see money supply as the major determinate in the business cycle and inflation and regard it as the most effective instrument in government economic policy (Friedman, 1992). He argued that most forms of government intervention in the economy are not only counterproductive, but also fundamentally contrary to the values of a free society (Academy of Achievement, 2006). Throughout the hundreds of articles, 25 books, PBS TV series, tri-weekly column in Newsweek, and numerous speaking engagements, Milton Friedman often discussed the government’s involvement in education. While speaking to the American Legislative Exchange Council (ALEC), Friedman contended that the U. S. does a great job with the universities, but an extremely poor job with elementary and secondary schooling. At the college level the investment is in the students. At the K-12 group all the investment is in the schools and that is the problem. Friedman wrote in 1955 that governments could give parents vouchers to redeem at approved educational institutes equal to the amount that each student is already costing the government to educate (Friedman, 1955). Denationalization of education would widen the range of choices to parents. Private schools would challenge public schools to do a better job at educating the children. The salaries of schoolteachers would become responsive to the market as well as the cost to attend the institutions (Friedman, 1955). A national voucher system was in place after WWII in the form of the GI Bill on the college level with great success, as well as similar forms currently in the form of grants for kids to attend any university of their choice. â€Å"Here, as in other fields, competitive private enterprise is likely to be more efficient in meeting the demands of the consumer than national enterprises Friedman, 1955). While the progress towards school vouchers continues to be a slow process in the U. S. , there has been headway in other countries such as Chile, and Denmark. In 1996 The Milton and Rose D. Friedman Foundation were formed, devoting resources and promoting parental choice in schooling (Lindbeck, 1992). Milton Friedman’s influence on the economic conditions around the world has had a greater impact arguably more than any other economist in the twentieth century. His ethical view of the world †¦ is the libertarian view that adults should be able to do as they wish so long as they are not harming anyone else (Ebenstien, 2007). This viewpoint typically leads to advocacy of less government. Friedman went on over the course of his career to give advise and influence officials in countries from â€Å"Israel to China, from England to Yugoslavia† (Doherty, 2007). Chile went from being one of the most socialist countries in the world with hyperinflation of 500 percent, to the closest to a free-market nation in the world with total political freedom (Manhattan Institute, 2007). By anyone’s measure, Milton Friedman is one of the most influential economists in history. Larry Mone of the Manhattan Institute declared, â€Å"Friedman built the foundation of the modern economic theory, which is responsible for much of the prosperity that the United States has enjoyed in recent decades, and his ideas have helped lift millions of people around the world out of poverty in those countries that have been smart enough to embrace them† (Manhattan Institute, 2007). Until his death on November 16, 2006, at the age of 94, Milton Friedman remained an intellectual warrior for the ideas in the day-today world, and helped change the world in important and positive ways (Doherty, 2007). From his humble beginnings to the multiple awards and honors bestowed upon him, Milton remained a relentless believer in the power of a free people and the justice of a free society. Friedman was never a politician, and he could never make things happen. He could only attempt to persuade and influence fellow citizens and the officials that economic freedom leads to political freedom, which in turns becomes a free society.

Wednesday, December 4, 2019

E-Mail Marketing Response Regression Model

Question: Build regression models for improving business processes. Design experiments to test cause-and-effect relationships in business processes. Use technology and information resources to research issues in business process improvement. Write clearly and concisely about business process improvement using proper writing mechanics. Answer: Improving E-Mail Marketing Response The e-mail marketing process is based on the content and value that the brand is competent to provide to the existing subscribers. The email marketing is one productive and cost effective method that gathers instant sales from existing customers and builds an everlasting relationship, which is core to any successful businesses (Nagengast, 2015). This case study will throw light on the improvement of email marketing process by conducting a design of experiment (DOE) to validate the cause-and-effect relationship in the business practices of the organization. Working for Design of Experiment (DOE) in Excel The design of experiments (DOE) was carried out in Excel. The design of experiments was done on two options with three factors, namely A = "E-mail heading" (Generic and Detailed), B = "E-mail body" (Test and HTML) and C = "E-mail open" (Yes or No). To calculate the main effects in "E-mail heading" (Generic and Detailed) = A; Generic was given -1 value and Detailed was given a +1 value. However the same was done with Email body and Email open such that -1 value was given for No option and +1 value for Yes option and Text was given -1 value and HTML +1 value in Email Body. To find the main effects, responses were multiplied with each factor individually and sorted later to carry out the main plots of positive and negative averages on each factor. The responses were replicated that is why 8 (and not 16) divided sums of each factor. The interactions were then calculated between the factors as A*B, B*C and A*C and later were multiplied with responses to get the coefficients of interactions. Subsequently, multivariate regressions were carried out to get the regression coefficients on each interaction and a residual plot was fitted. However, after working on the design of experiments (DOE), the maximum interaction was shown on A*B (Email heading * Email body) and negative interaction was shown on B*C (Email heading * Email Open). Rationale for the Response The Design of Experiment (DOE) is considered in this study due to the systematic relationship that the experiment carries out affecting the output and practices of that process. This branch of statistics not only deals with conducting, planning, analyzing or implementing but also involving certain factors by altering the levels of another variable. This is also known as One-Factor-at-a-Time (OFAT) approach (Asq.org, 2016). The design of the experiment is performed and evaluated on two options with three factors namely A = "E-mail heading" (Generic and Detailed), B = "E-mail body" (Test and HTML) and C = "E-mail open" (Yes or No). However, the data was replicated and performed on response rates. The Excel tool was used to carry out the analysis and is depicted below in Figure 1 and Figure 2. Figure 1 was done to analyze the low and high values for the most significant factor. Therefore, the most important factor is A and B as they have the steepest graphs. Figure 2 depicts the multivariate regression coefficients. However, the maximum the coefficient the better is the interaction. Nevertheless, the positive are shown in A and B and the interaction of A*B. Main Actions The main action that the company should undertake to increase the response rate would be from E-mail heading and E-mail body as the interaction will attract the existing customers by creating an endless relationship for bringing success to the company. The both graphs above even prove that Email body and Email heading are the key factors individually, and the interaction between creates a positive impact on the marketing process. The six main recommended actions that can increase the response rates are. Through the process of sending e-mails only to the target audience; Using an effectively branded domain name e-mail address to show attract and maintain reliability; Creating an intriguing subject line as subject lines is the best way to get away with; Specifically, including a persuasive copy so that the recipient reads the complete message; Having a strong call to action to see that the reader gets what he wants. Review follow-ups to see how many prospects will respond to further e-mails (Wagner, 2013). Strategy One overall strategy that can be developed for increasing the response rate of advertising through e-mail is "Permission Marketing." Godin coined permission marketing in 1993, which highlights the consumer's consent to receive the marketing information. However, this idea is not novel but was introduced to maintain the privacy issues in marketing. The email advertising will not only receive consumer's permission but will also help them to market them (Gupta, 2015). The key to permission marketing helps in getting insight into interests of the customers and knowing the information needs. The marketing is particularly relevant to internet marketing because of messages that have low marginal cost. The core process targets the relevance of permission messages by segmenting a target population for getting maximum responses and increasing conversion rates. Moreover, it facilitates consumer preferences to communication (McCollough, 2015). Permission-based e-mail marketing strategy is considered powerful compared to any other strategy because the consumer is requesting the information from the advertiser rather directly exposing to it. Thus, advertisers can gain effective budgets as the beneficiary who answers has already stated a level of interest. Not to be mistaken, this form is different from uncalled-for commercial e-mail knew by "spam" which the consumers are facing on a daily basis in their e-mail (Sigurdsson, et al., 2013). References Asq.org,. (2016).What Is Design of Experiments (DOE)? | ASQ. Retrieved 2 March 2016, from https://asq.org/learn-about-quality/data-collection-analysis-tools/overview/design-of-experiments.html Gupta, N. (2015). Permission marketing: antecedents, impact and future.International Journal of Teaching and Case Studies,6(4), 281-289. McCollough, L. (2015). Permission Marketing: What It Is And Why It's Better (Than The Other Kind Of Marketing).Texas dental journal,132(11), 926. Nagengast, B. (2015).Simple Steps to Successful Email Marketing.StreamSend. Retrieved 2 March 2016, from https://www.streamsend.com/news5/ Sigurdsson, V., Menon, R. V., Sigurdarson, J. P., Kristjansson, J. S., Foxall, G. R. (2013). A test of the behavioral perspective model in the context of an e-mail marketing experiment.The Psychological Record,63(2), 295. Wagner, E. (2013).6 Ways to Increase Your Email Response Rates - i7 Marketing.i7 Marketing. Retrieved 2 March 2016, from https://www.i7marketing.com/internetmarketing/6-ways-increase-email-response-rates/